Post by account_disabled on Jan 23, 2024 17:41:09 GMT 7
completely free. Does your business already appear on Maps (Formerly My Business )? If not, I recommend that you register as soon as possible. And if it appears, but not prominently, it is a matter of getting to work and optimizing your company profile in terms of local to achieve greater visibility and for your clients to call you. Let's do it! or organic positioning is one of the best options to generate quality traffic to an online store, although not the only one. SEM positioning, advertising campaigns on social networks or email marketing actions can also be equally valid alternatives. Betting on one or the other will be a decision that we must make when we prepare the E-commerce digital marketing plan . PrestaShop In any case, in this article we are going to learn and explain how to improve the positioning of an online store programmed in Prestashop . Some of the factors that we are going to analyze are also replicable for the web positioning of a or a blog. How to improve the positioning of an online store in Prestashop CLICK TO TWEET INDEX [ HIDE ] factors before starting E-commerce. If you are thinking
about creating an online store and hiring an consultant , it is highly recommended that he or she join the project from minute . Even before having hired hosting or decided on the domain name. If we do not do this, it is likely that we will later find ourselves with different handicaps that make the optimization of our PrestaShop difficult . Be it one way or another, before programming the online store, these factors must be considered. The hosting. The web hosting where we are going to store the information of our online store is one of the essential points for optimal web positioning. Not all of them offer the same features, and hence the difference in prices between one or the other. The response time, stability, server configuration, an IP address geolocated in B2B Email List the country of our website, whether it is dedicated or shared or what other websites are hosted on the server in the case of shared hosting; These are some of the factors that will make the difference with other sites. My advice is to discard cheap type and hosting and trust others with better features such as Dinahosting or Raiola Network . The Dominion. With keyword or brand name? Today, domains with keywords barely have any weight in an strategy. Hence we do not waste time and money buying domains with keywords. The ideal domain
name is one that is short, easy to remember and pronounce, without hyphens and Regarding the domain, other factors also influence such as age, its history, the contracting period or whether the whois domain is public. Keyword Research. In addition to the above, before starting the optimization process of an online store, a keyword study (Keywords Research) must be carried out to determine which terms we are interested in positioning based on the volume of searches and the competition. At first, it is preferable to work on long tail keywords . That is, position our online store for those words that have a lower search volume but that, being more specific, will attract higher quality traffic. Web structure. The most common organizational structure of an online store is the hierarchical or tree structure. Before designing and programming we have to draw the web structure that we are going to implement. To do this, we will establish what the categories will be ("men's clothing"), subcategories ("men's pants")
about creating an online store and hiring an consultant , it is highly recommended that he or she join the project from minute . Even before having hired hosting or decided on the domain name. If we do not do this, it is likely that we will later find ourselves with different handicaps that make the optimization of our PrestaShop difficult . Be it one way or another, before programming the online store, these factors must be considered. The hosting. The web hosting where we are going to store the information of our online store is one of the essential points for optimal web positioning. Not all of them offer the same features, and hence the difference in prices between one or the other. The response time, stability, server configuration, an IP address geolocated in B2B Email List the country of our website, whether it is dedicated or shared or what other websites are hosted on the server in the case of shared hosting; These are some of the factors that will make the difference with other sites. My advice is to discard cheap type and hosting and trust others with better features such as Dinahosting or Raiola Network . The Dominion. With keyword or brand name? Today, domains with keywords barely have any weight in an strategy. Hence we do not waste time and money buying domains with keywords. The ideal domain
name is one that is short, easy to remember and pronounce, without hyphens and Regarding the domain, other factors also influence such as age, its history, the contracting period or whether the whois domain is public. Keyword Research. In addition to the above, before starting the optimization process of an online store, a keyword study (Keywords Research) must be carried out to determine which terms we are interested in positioning based on the volume of searches and the competition. At first, it is preferable to work on long tail keywords . That is, position our online store for those words that have a lower search volume but that, being more specific, will attract higher quality traffic. Web structure. The most common organizational structure of an online store is the hierarchical or tree structure. Before designing and programming we have to draw the web structure that we are going to implement. To do this, we will establish what the categories will be ("men's clothing"), subcategories ("men's pants")